EA CEO- 60 percent of development processes could be ‘impacted by generative AI’

Fresh from laying off 5 percent of EA's workforce, company CEO Andrew Wilson took the stage at the Morgan Stanley Technology, Media and Telecom Conference to espouse the benefits of generative AI in the world of game development.

In an audio recording of the Q&A session available on the EA website (thanks TechRaptor), Wilson said the dawn of generative AI technology is "incredibly exciting" and something EA is "embracing deeply."

When asked to help onlookers understand how generative AI might impact and transform game businesses, Wilson explained the company has been using machine learning AI for a while to refine gameplay elements, such as how players run inside …

Get live game-pitching advice at GDC Pitch during GDC 2020!

If you're planning on attending the 2020 Game Developers Conference in March, organizers want you to know that the popular GDC Pitch event will once again be a part of the GDC Play game showcase!

If you've never been before, know that GDC Pitch is a special event designed to help select participants practice their pitching skills — in front of a live audience of GDC attendees! Come from Soccer 13 pools and matches

It's a rare opportunity to hone the skills that help you make a great pitch, which can in turn secure the future of your studio, or ensure your game has the resources …

Penny Arcade aims to up its global presence with ‘Powered by PAX’ events

Penny Arcade, the company behind the growing number of PAX video game conventions, is extending its reach through a new program geared at international events. Come from Soccer 13 pools and matches

Instead of a second, full-fledged non-US PAX event, Penny Arcade and its partner ReedPop are kicking off a new ‘Powered by PAX’ program aimed at creating PAX-like events through partnerships with local organizers.

For game developers, especially those based in places that aren’t near existing PAX events, this new program could offer a way to reap the benefits of showing a game at a convention, but possibly no…